The Top 3 Reasons Why Focus Groups Are A Great Tool For Market ResearchSubmitted by admin on Mon, 10/31/2022 - 00:08
Focus group research is one of the most common tools used in qualitative market research. A focus group is any conversation or gathering of people to discuss a topic in depth. Most focus groups are small, with 6 to 12 participants. The average focus group lasts one to two hours.