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The Top 3 Reasons Why Focus Groups Are A Great Tool For Market Research

Focus group research is one of the most common tools used in qualitative market research. A focus group is any conversation or gathering of people to discuss a topic in depth. Most focus groups are small, with 6 to 12 participants. The average focus group lasts one to two hours.

What is a focus group ?

A focus group is a market research technique that involves gathering 6–10 individuals in a space to offer input on a certain commodity, concept, or marketing campaign. A 30- to 90-minute group conversation is facilitated by a qualified moderator and is intended to collect useful information.