About Focus Crossroads
Focus Crossroads is a qualitative research company based in northern New Jersey that runs its own focus group facility and recruits participants for market research. Its specialty is finding people who are hard to reach through ordinary panels, such as business decision makers, IT professionals and healthcare professionals, as well as everyday consumers for brand and product research. Industry directories list the company as founded in 2010, with an in-house phone center used for recruiting and screening.
Focus Crossroads Locations
The physical facility is in East Rutherford, NJ, in the Meadowlands area just west of New York City. It has several discussion rooms, including a living-room style space, with observation rooms where clients watch sessions. Not every project happens on site, though. The study currently listed on our site is an online vehicle research project open to car owners nationwide, so you do not need to live near New Jersey to take part in remote work.
How to Join Focus Crossroads Studies
- Register in the participant database on the company website and fill in your profile honestly.
- Watch for invitations by email or phone that describe a study, its date and the incentive.
- Complete the screening questions. Qualifying is never guaranteed.
- If you are selected, confirm your time slot and show up (or log in) on time.
You can also apply directly through the Focus Crossroads listings on FindPaidFocusGroup.com, which link to each study's application.
How Much Does Focus Crossroads Pay?
The study on our site pays up to $150 for an online vehicle research session. Incentives vary with the length of the session and how specialized the audience is, so professional and medical studies often pay more than general consumer ones. How you receive payment depends on the project and is explained before you participate.
Types of Studies
- Consumer focus groups
- B2B and executive interviews
- Healthcare professional interviews
- Usability and user experience testing
- In-home and observational research
- Mock jury sessions
- Automotive and car owner research
Is Focus Crossroads Legit?
The company is an established research business with a permanent facility in East Rutherford and listings in the main industry directories used by research buyers. As with any recruiter, you will be screened and may not qualify for every project. FindPaidFocusGroup.com only lists companies that never charge participants a fee, and we are an independent directory with no ties to the company.