Focus group research is one of the most common tools used in qualitative market research. A focus group is any conversation or gathering of people to discuss a topic in depth. Most focus groups are small, with 6 to 12 participants. The average focus group lasts one to two hours.
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1. Purpose
The purpose of a focus group is to get input from people who have knowledge about the topic at hand. You want to find out what they think about the subject matter and how they feel about it. By asking questions, you can learn more about their opinions and ideas.
Many people don't necessarily look for their ideal career every day. Maybe you're just looking for a work that gives you some flexibility and money while you look for a full-time position when you're ready.
A focus group is a market research technique that involves gathering 6–10 individuals in a space to offer input on a certain commodity, concept, or marketing campaign. A 30- to 90-minute group conversation is facilitated by a qualified moderator and is intended to collect useful information.